• en_US
  • es_ES
  • Branding and logo design elemental icon

    Professional formulation of legal names, trade names and product naming.

    It is normal to see companies with people name and in some places even people with company names and there’s nothing wrong with it. But, what to do when you want to project your company or product names beyond a local context?

    New branding development elemental icon

    What should be the consideration when picking up a name for my company?

    You always start by a set of objectives and a target market profile oh which you are planning on offering your products or services, just like any advertising job. You should not forget about your particular industry context and competitors. The idea is to choose a name that allows for identity (i.e. being unique) therefore helping in the creation of the logo and other elements of your branding.

    Entrepreneurs and experienced businessmen are given to approach the name creation process as a father would do to pick up their kid’s names: something intimate and to reflect their own identity in the form of a new company, and that’s fine. The final decision over the company name should never be in the hands of a third party, yet a professional has better criteria and objectivity to advise in the name selection, adding or polishing into a pool of ideas, and helping the parties involved to not forget about the core objectives and production quirks.

    Is it a good idea to request name ideas along with the logo design?

    Absolutely! it is a good idea since you not only get to read alternatives for your name, but you can also see them applied, even in a primitive form. A graphic “bedding” goes a long way from reading your future company name in Arial 12.

    Another option is to “seed” the name creation process with concepts and keywords for the creatives to work with, as we mentioned above. The company name selection should be inherent to the people behind it, even when they request third party advise.

    We have already registered our company name, is it possible to complement it or add words?

    This depends on the legal requirements of each country regarding trademark and commercial laws. It might be possible to add typographic elements at the logo creation time. If you also have registered your logo but want to change it along the name then you might be looking for a logo evolution work, or if you need to detach completely from your old identity, the creation of the branding from scratch.

    You can also apply for a trade name if your local laws allow for this figure, this way you can keep your legal name and start from scratch with the creation of a brand that fully represent the ideas and vision of the company without the limitations of sticking to old choices and restrictions.

    In conclusion: Check your local laws and regulations if you have formally registered any corporate identity element that you want to change. But if you have not committed formally or economically to your current name/brand and you think there might be something to improve, just ask for advice to a branding professional.

    Request an estimate for this service



    Thank you, We'll get back to you ASAP.

    Set up a service tailored to you

    This Quoting App estimates the average time it takes to process your project and allow us get back to you with a no-obligation quote.

    Please select a service to start:

    Create your logo

    Designs for screen and digital

    Design for physical media

    Set up your website

    English > Spanish

    Please select an option.


    Logos & Branding

    Logos! The cornerstone of any nutritious commercial communication.

    Starting from scratch.

    Update your logo

    Rebuild your logo in vectors

    Segment your brand

    Create parent or sibling logos

    Document with logo tech. specs

    Logo usage and good practices

    Please select an option.


    Digital Design

    Anything that is meant for displays, screens, devices, and digital media in general.

    Promotional pieces.

    Brochures & Presentations

    Corporate and Newsletters

    eBooks for Kindle, Nook & others.

    ibooks for Apple's iBook Store

    Specify job in next step.

    Please select an option.


    Print Design

    Any development intended to be printed on paper or any other physical medium.

    BCards + Letterheads + Invoices

    Template or Custom based.

    Institutional or promotional zines.

    For limited or retail circulation

    Creative pieces for print media

    Specify the job in the next step.

    Please select an option.


    Project Details

    Describe what you need to be done, either detailing a selected type of work, or specifying a type of work not listed in the options.

    Optional but highly recommended.

    Some brand developments require you to attach at least one image of the logo to intervene.

    Up to 2 JPG, PNG, or GIF files under 1Mb in size.

    Please select an option.


    Web Scale

    Here you tell us how big is your project.

    How many pages / sections.

    How many products or items.

    Set up for Google Apps & Others

    Have editor access to your site.

    Is your project multilingual?

    Please select an option.



    Let us know the extension and formats of your materials.

    How many words?

    Where is that text?

    Produce the translated content in...

    Please select an option.


    Web Type

    Select the class of website more closely related to your objectives.

    The stepping stone.

    Focus on aesthetics

    Selfhosted & SaaS

    Blogs, eZines & Artsy developments.

    Learning Management Systems

    Forums, Chats and Private S.N.

    Focus on objectives.

    Specify your project.

    Please select an option.


    Web Addons

    Toppings for your website.

    Private sections for your customers

    Private forum

    3rd party integration.

    Customer Assurance & Research

    Selfhosted media delivery.

    Additional quality content.

    Please select an option.



    Because not everything has to pull to the right

    A present! Because why not.

    Let us know who btw.

    It's my birthday! I can prove it!

    Please select an option.



    Let us know when you need this to be delivered so we can offer you any possible priority options.

    Please select an option.


    Total Estimated Time

    That's it! Now we just need you to send the info so we can quote your project.


    Discount :