The self-publishing way
Thanks to the new paradigm the writers have finally freed from the big publishing house filters. Unfair from the creative point of view but justified from the commercial one. Being their own publishers they have the opportunity to show mainstream publishing that their content is commercially viable and have a leg up in any future negotiation.
And not everybody wants to do it with a commercial intent, sure, if your book becomes a best seller you’ll be riding the gravy train probably for the rest of your life.
But some writers want to see their work published and available for free, for the sakes of sharing or because they know there’s only so many people that might want to read “Crocheting adventures with hyperbolic planes”.
Creating a digital book in itself is not complicated (it’s HTML anyway) and there is software for it. And like anything else in design lately: doing it is easy, doing it properly takes a little bit more of work and experience, due to the new paradigms of the new media.
Publishing being so easy means that there’s more books released than ever, and that’s why we mentioned the self-promotion bit above, you’ll need that so budget for it.
If you have written it, or are in the process of doing it, you just need someone to take that word document and design it in an eBook and/or iBook format.
Then you’ll need advise into understanding the variables and options for each marketplace: authoring models, copyright, ISBN, coverage, exclusivity and price strategy if needed.
Sounds scary and it used to be in the old publishing house reign, but not anymore, and the good news is that you’ll get to have a say in the publishing process and have more control over your work.